The concept of O2O commerce can be termed as new ecommerce model which has created additional opportunities to both the buyers and sellers. Online to offline is actually a combination of offline business prospects via internet. As per this ecommerce platform, there is also an incorporation of online marketing methods along with offline marketing. In India, the popularity of O2O concept is increasing day by day and at the moment there are various players in which Pumpkart.com emerge as a leading name.
Online to Offline Model –
Pumpkart has opened an offline touch and feel store where the buyers can feel the product. It will serve the buyers in Tier I and Tier II cities. The store has a wide gamut of pumps which includes – pressure booster pumps, drainage pumps, self-priming monoblock pumps, agricultural pumps and commercial pumps. Offering maximum benefits, the company offer the pumps at cost-effective prices and free installation services on purchase of the pumps from the store.
Of late, the portal has initiated an alliance with Governance Services Limited, an initiative of the Department of Electronics and Information Technology (DeiTY) under the Government of India. According to this alliance, pumpkart will provide pumps via Common Service Centers (CSC), a kiosk which is managed by VLEs (village level entrepreneurs) having a computer and internet access.
The portal has offered a platform which makes buying & selling of the pumps easier for the buyers and dealers. It also enjoy tie-ups with 100 brands and 500 manufacturers, distributors and dealers throughout the nation for easy availability of pumps at affordable prices.
Advantages of O2O –
The concept of O2O has a bright future and by 2020, it will have a strong hold in the market. In India, people still prefer the concept of touch and feel, they trust more on offline retailers than online retailers. The term of showrooming also come into picture where the buyers explore the offline stores and end up buying the product online.
Let us discuss potential benefits of this concept –
- You can keep a track of the both the channels and the conversion rate & performance can also be checked of varied online marketing promotions.
- The rent costs is also reduced considerably.
- The demands of the buyers are easily met for enhanced convenience while shopping.
- The staff can also reallocated for other areas of the trading.
- The staffing costs are reduced considerably.
- The cost of supply is also reduces as the distances between the warehouse/retail fronts are also reduced.
With the changing phase of business & marketing, make sure that you also become a significant part of this change. The utmost use of O2O commerce and mobile wallet should be taken. If you adopt it sooner, you will be successful in making an impact on the buyer’s mind which will surely reap future benefits.